《☆☆☆波特五力框架介绍☆☆☆Porter#39;s_Five_Forces》.pdf
文本预览下载声明
2010.12.23 SM Marc Wong
Porter’s Five Forces Framework
Past Exam Paper
09-10 Describe the strengths and weaknesses of Porter’s Five Forces Framework.
Seminar Comment “An analysis of sustainability is similar to a five forces analysis”
Specimen Outline Porter’s Five Forces model using examples from an organization of your
choice and examine the problems you encountered in applying Porter’s Five Forces.
Background Information (Besanko et al, 2003)
Industry analysis Michael Porter’s Five Forces
frameworks Adam Brandenberger and Barry Nalebuff’s Value Net
Assessment of industry and firm performance
Industry
Identification of key factors affecting performance in vertical trading
analysis
relationships and horizontal competitive relationships
based on
Determination of how changes in the business environment may affect
these
performance
tasks
Identifying opportunities and threats in the business landscape
Introduction of Porter’s Five Forces (Besanko et al, 2003)
The five-force framework is a tool for ensuring that you systematically use these principles
to assess the current status and likely evolution of an industry.
1 / 8
2010.12.23 SM Marc Wong
Entry
Internal rivalry
It is in the centre because it may be affected
Suppier Power Internal Buyer Power by each of the other forces.
Rivalry
An analysis of internal rivalry must begin by
显示全部