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管理信息系统（精要版·第14版） 课件 第3章使用信息系统获取竞争优势.pptx

发布：2025-03-26约1.04万字共37页下载文档
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EssentialsofManagementInformationSystemsFourteenthEditionChapter3AchievingCompetitiveAdvantagewithInformationSystemsCopyright?2021,2019,2017PearsonEducation,Inc.AllRightsReserved

LearningObjectives3.1HowdoPorter’scompetitiveforcesmodel,thevaluechainmodel,synergies,corecompetencies,andnetwork-basedstrategieshelpcompaniesuseinformationsystemsforcompetitiveadvantage?3.2Howdoinformationsystemshelpbusinessescompeteglobally?3.3Howdoinformationsystemshelpbusinessescompeteusingqualityanddesign?3.4?Whatistheroleofbusinessprocessmanagement(BPM)inenhancingcompetitiveness?3.5?HowwillMIShelpmycareer?

VideoCasesCase1:GEBecomesaDigitalFirm:TheEmergingIndustrialInternetCase2:NationalBasketballAssociation:CompetingonGlobalDeliverywithAkamaiOSStreaming

TechnologyHelpsStarbucksFindBetterWaystoCompeteProblemCompetitiveopportunitiesfromnewtechnologyImprovecustomerexperienceSolutionsWi-FiwirelessnetworkSmartphonesMobileappIllustratesuseofITtodifferentiateproductsandimprovecustomerexperience

Porter’sCompetitiveForcesModelFivecompetitiveforcesshapefateoffirmTraditionalcompetitorsNewmarketentrantsSubstituteproductsandservicesCustomersSuppliers

Figure3.1Porter’sCompetitiveForcesModel

InformationSystemStrategiesforDealingwithCompetitiveForces(1of5)Basicstrategy:AlignITwithbusinessobjectivesIdentifybusinessgoalsandstrategiesBreakstrategicgoalsintoconcreteactivitiesandprocessesIdentifymetricsformeasuringprogressDeterminehowITcanhelpachievebusinessgoalsMeasureactualperformance

InformationSystemStrategiesforDealingwithCompetitiveForces(2of5)Low-costleadershipUseinformationsystemstoachievethelowestoperationalcostsandthelowestpricesE.g.WalmartInventoryreplenishmentsystemsendsorderstosupplierswhenpurchaserecordedatcashregisterMinimizesinventoryatwareho

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