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Furniture Industry Has to Reconsider all Products – Call it Customization Design
J. Gros C-LAB / Department of Design Hochschule fuer Gestaltung / Academy of Art and Design, Offenbach, Germany A b s t r a c t Introducing mass customization to the furniture industry has one definitive bottleneck: nearly all of our traditional and modern furniture was either designed for handicraft or industrial technologies. It was not, of course, designed for the Computer Numeric Controlled technologies like CNC-milling or laser cutting – which predate mass customization. So we have to develop a full range of new products and consequently replace the concept of industrial design with the concept of customization design. The first step to customization design is the CNC-suitable form, aimed from the very beginning at a proper and cost effective use of the new CNC-technologies. This requires at least a redesign of nearly all products. Four examples of furniture design will illustrate that in detail. Then we will need a lot of research and experimental design in order to incorporate completely new possibilities like, for example, innovative joinery. At the end, customization design becomes “virtual furniture,” but only if the product is produced completely via digital technologies. Then, mass customization opens up further visions and models like decentralized manufacturing, technofactories or product publishers.
Keywords: Customization Design, CNC-suitable Form, Technofactory
1 I N T R O D U C T I O N
This paper is based on the work of C-LAB for customization design at the Academy of Art and Design in Offenbach, Germany. Furniture designs of C-LAB are produced and distributed by an association of medium-size manufacturers under the brand name Newcraft. Given the background of the current change to our production technologies and systems – i.e., of our entire production style – the following article at first tries to cla
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