文档详情

企业CIS导入报告.doc

发布:2018-03-28约1.38万字共26页下载文档
文本预览下载声明
企业CIS导入报告 目录 企业概述···········································3 1.1企业介绍······················································3 1.2企业发展史····················································4 1.3 CIS导入的可行性报告··········································5 企业理念系统······································7 2.1事业领域······················································7 2.2企业的价值观··················································7 2.3企业精神······················································7 2.4企业使命······················································7 2.5企业哲学······················································7 2.6企业风格······················································7 2.7企业人才观····················································7 2.8企业服务观····················································7 2.9企业发展观····················································8 2.10企业座右铭···················································8 企业行为系统······································8 3.1企业对内活动内容··············································8 3.2企业对外活动内容··············································13 企业视觉识别系统·································15 4.1公司标志设计·················································15 4.2企业名称设计·················································16 4.3吉祥物·······················································16 4.4中英文标准字·················································17 4.5标准色的选取·················································19 4.6公司名片·····················································19 4.7公司工作证···················································20 4.8公司信纸·····················································21 总结············································22 附表一····························································23 【贡献者:成志勇】 正营美餐饮有限公司CIS导入报告 一.企业概述 1.1企业介绍 1.1.1 企业简介 正营美餐饮有限责任公司,是一家成立于上世纪80年代的餐饮连锁企业。公司前身为广东特色饭店,经吸收投资改制后成立。公司现有固定资产2100万元,在各地省会城市有直营28家分公司,员工1000人左右。目前主要以中西餐饮连锁业务作为主营业务。该公司结合了中国餐饮营养和西式餐饮便捷的特点,面向一二线城市的都市白领阶层,迎合现在快节奏的都市生活,提供营养、健康、便捷的餐饮服务。 1.1.2 企业经营现
显示全部
相似文档