企业CIS导入报告.doc
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企业CIS导入报告
目录
企业概述···········································3
1.1企业介绍······················································3
1.2企业发展史····················································4
1.3 CIS导入的可行性报告··········································5
企业理念系统······································7
2.1事业领域······················································7
2.2企业的价值观··················································7
2.3企业精神······················································7
2.4企业使命······················································7
2.5企业哲学······················································7
2.6企业风格······················································7
2.7企业人才观····················································7
2.8企业服务观····················································7
2.9企业发展观····················································8
2.10企业座右铭···················································8
企业行为系统······································8
3.1企业对内活动内容··············································8
3.2企业对外活动内容··············································13
企业视觉识别系统·································15
4.1公司标志设计·················································15
4.2企业名称设计·················································16
4.3吉祥物·······················································16
4.4中英文标准字·················································17
4.5标准色的选取·················································19
4.6公司名片·····················································19
4.7公司工作证···················································20
4.8公司信纸·····················································21
总结············································22
附表一····························································23
【贡献者:成志勇】
正营美餐饮有限公司CIS导入报告
一.企业概述
1.1企业介绍
1.1.1 企业简介
正营美餐饮有限责任公司,是一家成立于上世纪80年代的餐饮连锁企业。公司前身为广东特色饭店,经吸收投资改制后成立。公司现有固定资产2100万元,在各地省会城市有直营28家分公司,员工1000人左右。目前主要以中西餐饮连锁业务作为主营业务。该公司结合了中国餐饮营养和西式餐饮便捷的特点,面向一二线城市的都市白领阶层,迎合现在快节奏的都市生活,提供营养、健康、便捷的餐饮服务。
1.1.2 企业经营现
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