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英文版营销策划方案.doc

发布:2018-02-24约2.2万字共13页下载文档
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PAGE         PAGE 1                Nokia’s Marketing Plan                    10908010319    Ou Yuncong   2012-11-3                                                 Contents     TOC \o 1-3 \h \z \u HYPERLINK \l _Toc339723550 1 Executive Summaries PAGEREF _Toc339723550 \h 3   HYPERLINK \l _Toc339723551 2 Environment Analysis PAGEREF _Toc339723551 \h 3   HYPERLINK \l _Toc339723552 2.1 Macro-environment Analysis (SWOT Analysis) PAGEREF _Toc339723552 \h 3    HYPERLINK \l _Toc339723553 2.1.1 Strengths: PAGEREF _Toc339723553 \h 3  HYPERLINK \l _Toc339723554 2.1.2 Weakness: PAGEREF _Toc339723554 \h 3  HYPERLINK \l _Toc339723555 2.1.3 Opportunities PAGEREF _Toc339723555 \h 4    HYPERLINK \l _Toc339723556 2.1.4 Treat PAGEREF _Toc339723556 \h 4  HYPERLINK \l _Toc339723557 2.2 Industry Environment Analysis (Competitors) PAGEREF _Toc339723557 \h 5  HYPERLINK \l _Toc339723558 2.3 Micro-environment Analysis (the Company Itself) PAGEREF _Toc339723558 \h 5   HYPERLINK \l _Toc339723559 3 Objectives and Issues PAGEREF _Toc339723559 \h 5  HYPERLINK \l _Toc339723560 3.1 Objectives of Marketing Plan PAGEREF _Toc339723560 \h 5   HYPERLINK \l _Toc339723561 3.2 Issues of Company PAGEREF _Toc339723561 \h 6   HYPERLINK \l _Toc339723562 3.2.1 Products PAGEREF _Toc339723562 \h 6   HYPERLINK \l _Toc339723563 3.2.2 Market PAGEREF _Toc339723563 \h 6    HYPERLINK \l _Toc339723564 4 Action Program PAGEREF _Toc339723564 \h 7    HYPERLINK \l _Toc339723565 4.1 Target Markets and Positioning PAGEREF _Toc339723565 \h 7   HYPERLINK \l _Toc339723566 4.2 Competitive Strategy PAGEREF _Toc339723566 \h 7  HYPERLINK \l _Toc339723567 4.3 Marketing Mix PAGEREF _Toc339723567 \h 7    HYPERLINK \l _Toc339723568 4.3.1 Product PAGEREF _Toc339723568 \h 7  HYPERLINK \l _Toc339723569 4.3.2 Price PAGEREF _Toc339723569 \h 8  HYPERLINK \l _Toc339723570 4.3.3 Place PAGEREF _Toc339723570 \h 8   HYPERLINK \l _Toc339723571 4.3.4 Promotion PAGEREF _Toc339723571 \h 9  HYPERLINK \l _T
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