山东省青岛市健康服务业发展的SWOT分析.docx

·健康服务业·山东省青岛市健康服务业发展的 SWOT 分析单婷婷1*赵琨2肖月2赵锐3邵刚41. 潍坊医学院山东潍坊2610422. 卫生部卫生发展研究中心北京1001913. 清华大学公共管理学院北京1000844. 南京中医药大学江苏南京210029【摘要】目的:了解青岛市健康服务业的发展环境，为推进青岛健康服务业发展提供理论依据。方法: 采 用定量与定性相结合的方法收集资料，运用 SWOT 分析法探析青岛发展健康服务业的优势和劣势，分析其面 临的机遇和挑战。结果: 青岛市发展健康服务业优势和劣势、机遇和挑战并存，但机遇大于挑战。区位、环境、 经济及产业优势明显，但也面临着人力、优质医疗资源及多样化健康服务动力不足等问题; 经济、政策及老龄 化带来良好机遇，但健康认识、市场定位、政策法律及产业链等方面也存在诸多挑战。建议: 青岛市健康服务 业的发展需要抓住机遇，利用自身优势，规避劣势与威胁。因此，应加大宣传力度，提高社会认识，明确市场定 位。合理规划布局，完善政策，加强人员培训等。【关键词】健康服务业; SWOT 分析法; 青岛中图分类号: Ｒ197文献标识码: Adoi: 10. 3969 / j. issn. 1674-2982. 2014. 07. 012Health service industry development research in Qingdao，Shandong Province: Based on the SWOT analysisSHAN Ting-ting1 ，ZHAO Kun2 ，XIAO Yue2 ，ZHAO Ｒui3 ，SHAO Gang4Weifang Medical University，Weifang Shandong 261042，ChinaChina National Health Development Ｒesearch Center，Beijing 100191，ChinaSchool of Public and Management of Tsinghua University，Beijing 100084，ChinaNanjing University of Chinese Medicine，Nanjing Jiangsu 210029，China【Abstract】Objective: To understand the development environment of the health service industry in Qingdao， and to provide a theoretical basis for promoting its progress. Methods: Several methodologies including the quantitative and qualitative methods were utilized to collect data. SWOT analysis was then used to explore the advantage and dis- advantage of health services development in Qingdao. Opportunities and challenges of the health services industry dur- ing the development were further discussed. Ｒesults: Ｒesults showed that advantages and disadvantages both exist during the development of health services in Qingdao City，facing both opportunities and challenges. However，oppor- tunities will outweigh challenges. It has obviously advantages in location，environment，economy and industry，but al- so facing the lack of manpower，high-quality medical resources as well as motivation on diversification of health serv- ices. Economic，policy and aging bring good opportunities，but there are also many challenges such a