城市社区药品市场开拓实践（Practice of drug market development in urban communities）.doc

城市社区药品市场开拓实践（Practice of drug market development in urban communities） I. combining strong and strong efforts to carry out health education and propaganda activities for urban residents City Community markets, compared to the rural community development is more difficult, because the city community residents on drug awareness and understanding of stronger demand, competition and more varieties, if a product is in the City pharmacy sales to rely on natural distribution, achieve sales breakthrough, in the intense competition stage, is almost impossible. As a famous brand agency, kingworld limited natural recognizing this problem, so we work together to carry out in the city of Shenzhen - Shenzhen Nepstar ceremony of community health education started from July 2005 to 2006, launched a great in strength and Impetus: new concept of health and health capital flowing into the community medicine and product knowledge missionary activity. More than half a year, more than 50 community residents continued to carry out health education activities. The purpose of our activity is to determine: ? extensive and in-depth dissemination of the knowledge of gold living pharmaceutical companies and our agents. ? extensive and in-depth advocacy of the new concept of Golden Living Health - health into the community products involved in disease prevention and control knowledge. To contact consumers with product premiums and speak on the product itself. ? investigate community residents spending habits and exposure to our products. The chain store location and Neptune and increase the number of sales and distribution rate. Two. Organize the preparation Headquarters monitoring in place ? marketing centre assists the office in implementing detailed rules for healthy community entry. ? a product manager will be assigned to monitor, assist and direct the activities at the companys headquarters market center. ? occasional random checks by head office leaders. Strict requirements of the office t